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Historical Emporium Privacy Policy

Your privacy is important to us.

We understand you may have concerns about the security of your personal data as you browse our website and / or purchase from us, so we invite you to review this page to understand the information we collect, how we use it, and to understand your rights. Please contact us if you have any questions.

What information do we collect?

The information we collect depends on what you have asked of us or our website. Most of the information that we collect is directly from you when you place an online or phone order with us. This data includes the information needed to process your payment and deliver your order correctly. We collect only the personal information that we believe is necessary to fulfill your request.

In addition to information that you provide directly, we also collect some technical information from the devices and applications that you use to access our website. As is the case with most online companies, we use this technology to understand when and how you use our website, such as what items you have searched for or looked at and what you have put into your cart.

In rare instances, we may receive additional information about you from outside sources such as credit card companies, fraud prevention agencies and the police. This information is usually related to companies / organizations working to prevent fraud or threats of fraud.

More details about what data we collect can be found in the table below.

Types of Personal Data We Collect

Data Type

Examples, Sources & Reasons

Contact Information

Examples: Name, Address, Email Address, Telephone Number
Source: From you
Reason: So we can know who you are to get in touch and for processing / administering your orders and interactions with us. We may also use this information to send reminder postcards by mail to past customers.

Order Information

Examples: Contact information,and order details including purchase history, delivery and payment details and any communications we have about your order or purchase
Source: From you
Reason: So we can take your order, process the payment and deliver it correctly

Other Delivery Information

Examples: Name and address of recipient for delivery, if different from customer's
Source: From you
Reason: So we can deliver to the person at the address which you have requested

Payment / Credit Card Information

Examples: Name, card number, expiration date and CVV code; or gift certificate number, if used.
Source: From you and the payment provider.
Reason: To accurately process payments & adjustments for your order, ensure that the card is being used by the rightful owner, and to meet any payment or information requirements of the card issuer

Legal Information

Examples: Fraud checks or flags raised about your transactions or the payment card you want to use. Any payment card declines, complaints, suspected crime or fraud
Source: from you, card issuers, payment processors, fraud check services, police and other regulators and legal and professional advisors
Reason: to protect you, our business and other customers from criminal activity and to meet our legal obligations to you, the card issuer or other fraud victims and to defend ourselves in some situations

Discretionary Information

Examples: Comments, feedback, photos or reviews, or any other information you voluntarily share with us, such as responses to surveys or competition entries Source: From you
Reason: To provide answers to your inquiries, learn and improve from survey feedback, and with your permission, to choose contest winners and share reviews and customer photos on the website and social media.

Website Usage Information

Examples: Your interaction with and journey on our website. How you use your devices when interacting with our website. Whether you open and respond to our marketing emails.
Our technology also tracks your movements and mouse clicks, page scrolling and search inquiries. No payment or order information is collected this way.
Some of this information is gathered using web browser cookies, a widely used technology. You can read more about our use of web cookies here.
Source: From you; from cookies and our website technology tracking browser / device use and website interactions and browsing.
Reason: To track the efficiency and effectiveness of our websites to determine what works best in our store and what marketing and advertising works best or needs to be changed to improve our site and to make tailored offers we think you will want to see.

Device information

Examples: IP address, internet provider, operating system and browser used, type of device, such as laptop or smart phone, device cookie settings and other device details, such as the geographic region your device reports is your location
Source: From you; your browser and devices and our website analytical tools.
Reason: So our website can work properly with your device.

Marketing information

Examples: Your customer journey before and after visiting our store including which links brought you to our website whether from emails, online advertising, website referrals or online searches. Details of your online browsing activities on our website, including categories, pages, and products that your visit.
Our advertising partners may use similar data from your use of other websites. We do not know or store the details from your other web activity, the aggregated data is used to craft more effective and relevant advertising and website offerings.
Source: From you; your browser and devices and our website technology as well as details / cookies collected by advertisement providers such as search engines and social media providers.
Reason: To learn more about you so that we can offer items, information and advertisements that you will like most

How is your information used?

Our use of your personal information will depend on you and what you are doing. If you are just browsing our website, we will use different information than if you are purchasing. We pay attention to how you browse, shop, purchase and interact with our marketing to understand better what sort of customer you are and what products we have that might be of most interest to you. We try to show you offers and advertisements that are most relevant to your interests.

How and with whom is your information shared?

We use a variety of service providers and suppliers to care for our customers. This includes delivering orders and processing payments. To help insure that your privacy is respected and protected, we share only the data that they need for their services.

We share some information with third party advertisement providers such as Google or Bing so that our advertisements can be shown to you. No Personally Identifiable Information is included.

As required by law or as we deem necessary to prevent fraud, we will share personal information with appropriate law enforcement authorities as well as fraud prevention agencies. If our business is purchased, your personal information may be transferred to the new owner, but we will never sell or give your personal information to third parties for them to market their products to you.

Where is your information sent?

We are a USA-based company, and all of our data processing and storage is located in the USA. However, we sell to many other countries and information about our international customers will be shared with delivery carriers in order to fulfill the customer’s order. When this happens, we take care to ensure the security of information and share only the limited details needed to fulfill this request.

How do we keep your personal information secure?

The security of personal information is a high priority for us. We maintain administrative, technical, and physical safeguards to protect your personal information that is in our possession from unauthorized disclosure, use or destruction. When we collect or transmit sensitive information such as a credit or debit card number, we use industry standard methods to protect that information. We are committed to providing appropriate security controls to protect personal information we have about you.

How long we keep your information and why?

We will hold on to your information for as long as is needed for us to provide relevant goods and services to you. In some circumstances, we may hold on to your personal information after we’ve finished providing services to you, or for longer than our general retention policy. These circumstances include but are not limited to legal or regulatory requirements. We will delete your personal information at your request where it is commercially feasible and won’t keep it longer that we need to provide a service or communicate with you.

Your rights over your information

You have rights to understand and control the use of your personal information. The list below shows the rights which are available to you.

Your Rights Regarding Personal Data

Your Rights

How to Exercise the Right

Right to Know

You have a right to be informed about what we do with your information. Our privacy policy and cookie policy detail our use of your information

Right to Access

You have the right to request access to the personal information that we hold.

Right to Correct

You have the right to update or correct the personal information that we retain about you.

Right to Delete

Also known as the "right to be forgotten". You may request to have your personal data removed from our physical and digital files.
Please note that due to legal obligations we may not be able to remove all of the data that we currently hold. If we do need to maintain some of your data, we will notify you as to why this is the case.

Right to Restrict Use

You have the right to limit our use of your personal information for direct marketing purposes. If you no longer wish to receive direct marketing emails from us, please click the unsubscribe button at the bottom of any email.

Right to Data Portability

You have the right to receive the personal information that you have provided to us in a commonly used format so that you may transfer it to another company or service.

Right to Object

You have the right to object to the processing of your personal information. If the processing of your data is not related to the completion of an order or request or required by law, regulation or statute, we will cease processing your personal information.

Right to Manual Processing

If there is a situation where we have said that we use a computer-only decision, then you have the right to challenge that decision and request that a person review the decision.

If you would like to contact us or make a request regarding any of these rights, please click here.

To access your data, we will need to verify your identity. This is to protect your information and privacy. In addition your request must not conflict with the provision of service or intrude upon the privacy rights of other people.

Our use of web cookies

On, we use cookies to manage and improve how our website operates, track marketing effectiveness, and facilitate customer reviews and social media. Some cookies are essential to our website’s operation. If you disable cookies, you can browse our site, but will not be able to make a purchase online and some other website features may not work as expected.

What is a cookie?

Cookies are small files of letters and numbers downloaded to your computer, mobile or other handheld device when you access certain websites. They are very small files and most do not contain any personally identifiable information (PII). Cookies allow a website to recognize a user’s device. The cookie can also help you navigate a website by remembering what items you have browsed or put in your shopping cart.

What cookies are used on this website?

The cookies we use on are shown in the table below

Website Operations & Performance

Shopping Cart

Our shopping cart requires cookies to allow you to track products in your shopping cart, and to check out. This is a persistent cookie that allows you to exit our website and return later to complete your purchase.
Our shopping cart cookies contain personally identifiable information (PII), but are used ONLY for processing your purchase. We do not and will not share this information with anyone outside of Historical Emporium, other than for completing your order.

Browse History

We use cookies to store your recent product browse history, to recommend products and make it easier for you to return directly to pages you have seen previously. This cookie contains no personally identifiable information (PII).

Google Analytics

We use Google Analytics (GA) to manage site performance. GA uses anonymous cookies to track user activity on our website, and allows us to improve user experience and to understand which products & features are preferred by website visitors. This cookie contains no PII.


Google Adwords (Doubleclick) / Bing

We advertise online with Google and Bing. These ad networks use anonymous cookies to track visits to our website, and attribute sales to various online ad campaigns. This allows us to improve performance of our ad campaigns, and to understand user preferences. These cookies contains no PII.


We use Listrak to manage our email marketing campaigns & shopping cart reminder system. Joining our email mailing list is entirely optional, and subscribers may opt out at any time.
Listrak uses anonymous cookies to track user page visits, and allows us to send emails with relevant content to individual mail list members. This cookie contains no PII.

Social Media & Customer Reviews

Facebook / Pinterest

Our website includes social media buttons to encourage visitors to share our products with their friends on Facebook and Pinterest. Facebook and Pinterest use anonymous cookies to link these buttons with your account on these platforms. These cookies contain no PII.

Shopper Approved

We use the Shopper Approved service to survey all of our customers, and to display those reviews on our website for other visitors to see. Shopper Approved uses an anonymous cookie to facilitate showing these reviews and summary badges about our overall ratings. These cookies contain no PII.

How can I manage cookies?

You can enable or disable cookies by changing your web browser settings to accept or reject cookies. Specifically how to make these changes depends on the web browser that you are using. You can get up to date information on how to manage your cookies at

Please remember that cookies are essential to our website’s operation. If you disable cookies, you may still browse our site, but will not be able to make a purchase online and some other website features may not work as expected.

Policy Updates

From time to time our Privacy Policy will be updated. The latest policy will always be available on this page,

Contacting Us

Your privacy matters. We have appointed a Data Protection Officer to manage this overall policy, and we take seriously our obligations to protect your data and privacy. You can get in touch with our Customer Service Team for help with data protection matters. If you have additional questions please contact us.

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